Seven Degrees of Kevin Bacon: SEO Link-building Basics
Link building, also called "Off Page SEO," is the most critical element of a successful strategy. Unfortunately, it's also the most often overlooked. In fact, most small business website … [Read More...]
Small Business Online Video Services
Online video has come down a great deal in cost, making it very accessable to most small business owners. And you should definitely take advantage of this- as online video is now of the most … [Read More...]
WordPress Small Business Web Design Services
We practice good old-fashioned marketing, applied to the Web. Websites that are Both People- and Search Engine-Friendly The days of static html websites are over. We use one, and only … [Read More...]
How to Measure Marketing Effectiveness
This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided … [Read More...]
5 Simple Ways to Get More Customer Reviews Online
Increasing Sales with Customer Testimonials and Online Reviews People influence people. When shopping for a service or product, most consumers are influenced by a personal … [Read More...]
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How to Measure Marketing Effectiveness
This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided spreadsheet and start trimming the fat from your marketing! Download the Marketing Effectiveness ROI Tool … [Read More...]
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Popular Small Business Marketing Articles
How to Measure Marketing Effectiveness
This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided spreadsheet and … [Read More...]
The Four Metrics Every Small Business Owner Must Keep at Arm’s Length
Most small-business owners (and even a few "marketing experts") we talk to cannot answer even the most fundamental questions related to their marketing metrics (see below). Can you? Fear not, soon you'll be … [Read More...]
The Basic Online Marketing Funnel: Reach, Engage and Convert
In this short video, Aaron covers the basic online marketing funnel: Reach, Engage, Convert!- explaining the core terms, tactics and metrics associated with small business online marketing, SEO and conversion. … [Read More...]
The 5M’s of Marketing: Building a Simple and Solid Marketing Foundation
This video covers the basic five elements of marketing that every small business owner should be aware of. By understanding these basic tenants of marketing: Using the right marketing mindset, crafting a unique … [Read More...]
The Top 10 Small Business Web Design Mistakes and How to Avoid Them
If you're frustrated by the lack of leads being generated by your shiny new website, you'll really love this video. Outlined are 10 most common mistakes small business we designers make and how to avoid them. … [Read More...]
Seven Degrees of Kevin Bacon: SEO Link-building Basics
Link building, also called "Off Page SEO," is the most critical element of a successful strategy. Unfortunately, it's also the most often overlooked. In fact, most small business website owners we talk to are … [Read More...]
Is Your Website an Online Brochure or Lead Generation Engine?
Over the past two decades, most small businesses have staked their claim to at least a small plot of real estate in cyberspace. The first pioneers of this exciting new medium reaped the rewards and faced … [Read More...]
8 Simple and Effective Tips for Building Credibility on Your Site
So, what constitutes a trustworthy website? So many of us have become downright cynical these days. The word "trustworthy" has been greatly watered down. Credibility and dependability seem to be elusive, … [Read More...]
Better Blogging Basics: Tips for Making Your Blog More Effective
Why Blog? A blog has many purposes. Simply stated, its main purpose is to share information with your online public. Your blog allows you to express what you know, what you are thinking about, or you may … [Read More...]
READ THIS NOW! 5 Great Ways to Add Urgency to Your Site
Urgency is a very successful strategy that can be used by any business at any time. In fact, this type of strategy is projected to us daily and has been for years via newspaper advertisements, media, and … [Read More...]
